Current Lab Members
Seth Noar – Lab Director
Dr. Seth M. Noar is the James Howard and Hallie McLean Parker Distinguished Professor in the Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill (UNC), and a member of UNC’s Lineberger Comprehensive Cancer Center. He has conducted health communication research on the design, implementation, and evaluation of health messages and campaigns for 20 years. His recent work has been focused in cancer prevention and control, especially tobacco prevention and control messaging. Dr. Noar has published more than 200 articles and chapters in a wide range of outlets, and he serves on the editorial boards of several leading journals. Dr. Noar has been a PI, Co-PI, or Co-I on more than 30 million dollars in grant-funded projects from the NIH and FDA testing health communication strategies for health promotion and disease prevention. He has been recognized as being in the top 1% most cited researchers in the social sciences (in 2014, 2018, 2019, and 2020). In 2016, Dr. Noar received both the Lewis Donohew and National Communication Association outstanding health communication scholar awards, and in 2017 he received the American Public Health Association’s Mayhew Derryberry Research award.
Caroline Ritchie – Project Manager
Caroline Ritchie, MPH, is a project manager for the Communicating for Health Impact Lab in the UNC Hussman School of Journalism and Media. She supports work related to vaping prevention messaging for adolescents with Dr. Seth Noar. Prior to this position she has worked with high schoolers in Raleigh supporting the development of an equity based, holistic mental health program and conducting breast cancer cell research. She received her Master of Public Health in Health Equity, Social Justice, and Human Rights from the Gillings School of Global Public Health at UNC.
Hannah Prenctice-Dunn – Special Advisor
Hannah Prentice-Dunn is a Project Manager at the UNC Lineberger Comprehensive Cancer Center. She directs the day-to-day operations of UNC’s Vaping Prevention Resource (VapingPrevention.org), an educational web resource for US health practitioners, and supports research activities of the 70 faculty members of the Lineberger Cancer Prevention & Control (CPC) Research Program.
Hannah has worked for twelve years in cancer prevention research, clinical trial management, and public health program delivery. In previous roles, she has collaborated with 100+ North Carolina hospital, school, and business employers to pass tobacco-free campus policies; supported 10 healthcare systems in New York City in adopting comprehensive patient quit-tobacco systems; and contributed to numerous tobacco prevention and control research grants and publications. In her current role, she leads an academic, military, and local public health partnership between Fort Bragg, Cumberland County, and UNC system faculty to address critical cancer prevention health behaviors in North Carolina’s military communities. Hannah received her master’s degree in Health Behavior from the UNC Gillings School of Global Public Health.
Haijing Ma – Postdoctoral Research Associate
Haijing Ma is a Postdoctoral Research Associate in the Lineberger Comprehensive Cancer Center at The University of North Carolina at Chapel Hill. Her current research and interests lie at the intersection of tobacco regulatory science and communication research. She explores how contextual factors, such as the retail point-of-sale of tobacco products and public policies impact tobacco product use, along with how communication can be effectively used in tobacco prevention and control.
Ma, H., & Miller, C. H. (2021). The effects of agency assignment and reference point on responses to COVID-19 messages. Health Communication, 36(1), 59-73.
Ma, H., & Miller, C. H. (2020). Trapped in a double bind: Chinese overseas student anxiety during the COVID-19 pandemic. Health Communication.
Ma, H., Miller, C. H., & Wong, N. (2020). Don’t let the tornado get you! The effects of agency assignment and self-construal on responses to tornado preparedness messages. Health Communication, 1-11.
Emily Galper – Graduate Research Assistant
Emily Galper is a Ph.D. student in the UNC Hussman School of Journalism and Media. She is interested in studying the impact of sexual media on adolescents’ and young adults’ attitudes, beliefs, and behaviors and how to create messages that lead to healthier mental, emotional, and physical outcomes. Ultimately, she hopes to further the emerging research on the psychosocial impact of user-generated media on children and adolescents while helping to shape sexual media and health information dissemination on a multitude of virtual platforms.
Keating, D. M., & Galper, E. (2021). An examination of how message fatigue impacts young adults’ evaluations of utilitarian messages about electronic cigarettes. Communication Research Reports.
Keating, D. M., Totzkay, D., & Galper, E. (2021). Norms message features in an alcohol consumption context: Testing the roles of functional matching and numeracy. Health Communication.
Alissa Rams – Graduate Research Assistant
Alissa Rams is an MPH student in the Department of Health Behavior at the Gillings School of Global Public Health. Her past work has been focused on substance use, mental health, patient-centered outcomes, and chronic disease. She is interested in applying mixed-methods to understand health-related behaviors in adult and adolescent populations.