Publications

Below are representative publications that Dr. Noar and the CHI Lab have published. Research areas of interest include e-cigarette prevention communication, perceived message effectiveness, pictorial health warnings, celebrity health disclosures, and eHealth/mHealth.

Click the titles below to access the publications.

*Indicates student co-author

E-cigarette prevention communication:

• *Galper, E. F., Gottfredson O’Shea, N., Ritchie, C., *Kresovich, A., Ma, H., Sutfin, E. L., Sheeran, P., & Noar, S. M. (2024). Identifying promising themes and messages for youth vaping prevention: A national study. Social Science & Medicine, 348, 116864. https://doi.org/10.1016/j.socscimed.2024.116864
• Noar, S. M., Gottfredson, N. C., *Kieu, T., *Rohde, J. A., Hall, M. G., Ma, H., Fendinger, N. J., & Brewer, N. T. (2022). Impact of vaping prevention advertisements on US adolescents: A randomized clinical trial. JAMA Network Open, 5(10), e2236370.https://doi.org/10.1001/jamanetworkopen.2022.36370
• *Rohde, J. A., Noar, S. M., Prentice-Dunn, H., *Kresovich, A., & Hall, M. G. (2021). Comparison of message and effects perceptions for The Real Cost e-cigarette prevention ads. Health Communication. 36(10), 1222–1230. https://doi.org/10.1080/10410236.2020.1749353
• Noar, S. M., *Rohde, J. A., Prentice-Dunn, H., *Kresovich, A., Hall, M. G., & Brewer, N. T. (2020). Evaluating the actual and perceived effectiveness of e-cigarette prevention advertisements among adolescents. Addictive Behaviors, 109, 106473. https://doi.org/10.1016/j.addbeh.2020.106473

Perceived message effectiveness:

• Noar, S. M., Gottfredson, N., *Vereen, R. N., Kurtzman, R., Sheldon, J. M., Adams, E., Hall, M. G., & Brewer, N. T. (2023). Development of the UNC Perceived Message Effectiveness Scale for Youth. Tobacco control, 32(5), 553–558. https://doi.org/10.1136/tobaccocontrol-2021-056929
• *Baig, S. A., Noar, S. M., Gottfredson, N. C., Lazard, A. J., Ribisl, K. M., & Brewer, N. T. (2021). Incremental criterion validity of message perceptions and effects perceptions in the context of anti-smoking messages. Journal of Behavioral Medicine, 44(1), 74-83.
• *Baig, S. A., Noar, S. M., Gottfredson, N. C., Boynton, M. H., Ribisl, K. M., & Brewer, N. T. (2019). UNC perceived message effectiveness: Validation of a brief scale. Annals of Behavioral Medicine, 53(8), 732-742.
• Noar, S. M., *Bell, T., *Kelley, D., *Barker, J., & Yzer, M. (2018). Perceived message effectiveness measures in tobacco education campaigns: A systematic review. Communication Methods and Measures, 12(4), 295-313.

Pictorial health warnings:

• Noar, S. M., *Rohde, J. A., *Barker, J. O., Hall, M. G., & Brewer, N. T. (2020). Pictorial cigarette pack warnings increase some risk appraisals but not risk beliefs: A meta-analysis. Human Communication Research, 46(2-3), 250-272. https://doi.org/10.1093/hcr/hqz016
• Noar, S. M., *Hall, M. G., *Francis, D., Ribisl, K. M., *Pepper, J. K., & Brewer, N. T. (2016). Pictorial cigarette pack warnings: A meta-analysis of experimental studies. Tobacco Control, 25(3) 341-354. https://doi.org/10.1136/tobaccocontrol-2014-051978
• Brewer, N. T., *Hall, M. G., Noar, S. M., Parada, H., Stein-Seroussi, A., Bach, L. E., Hanley, S., & Ribisl, K. M. (2016). Effect of pictorial cigarette pack warnings on changes in smoking behavior: A randomized clinical trial. JAMA Internal Medicine, 176(7), 905-912. https://doi.org/10.1001/jamainternmed.2016.2621

Celebrity health disclosures:

• *Kresovich, A. & Noar, S. M. (2020). The power of celebrity: Meta-analysis of the relationship between audience involvement and behavioral intentions. Journal of Health Communication, 25(6), 501-513. https://doi.org/10.1080/10810730.2020.1818148
• *Myrick, J. G., Noar, S. M., *Willoughby, J. F., & *Brown, J. (2014). Public reaction to the death of Steve Jobs: Implications for cancer communication. Journal of Health Communication, 19(11), 1278-1295. https://doi.org/10.1080/10810730.2013.872729
• Noar, S. M., *Willoughby, J. F., *Myrick, J. G., & *Brown, J. (2014). Public figure announcements about cancer and opportunities for cancer communication: A review and research agenda. Health Communication, 29(5), 445-461. https://doi.org/10.1080/10410236.2013.764781

eHealth/mHealth:

• *Vereen, R. N., *Kurtzman, R., & Noar, S. M. (2021). Are social media interventions for health behavior change efficacious among health disparity populations? A meta-analytic review. Health communication, 38(1), 133–140. https://doi.org/10.1080/10410236.2021.1937830
• *Rohde, J. A., *Barker, J. O., & Noar, S. M. (2021). Impact of eHealth technologies on patient outcomes: A meta-analysis of chronic gastrointestinal illness interventions. Translational Behavioral Medicine, 11(1), 1-10. https://doi.org/10.1093/tbm/ibz166
• *Head, K., J., Noar, S. M., *Iannarino, N., & Harrington, N. G. (2013). Efficacy of text messaging-based interventions for health promotion: A meta-analysis. Social Science & Medicine, 97, 41-48. https://doi.org/10.1016/j.socscimed.2013.08.003

For a full list of publications, please visit Dr. Noar’s PubMed.