Systematic Review of Perceived Message Effectiveness Measures for Anti-Tobacco Communication (R03, 2016-2018)
Principal Investigator: Dr. Seth Noar
National Institute on Drug Abuse (NIDA)
Systematically review perceived message effectiveness (PME) measures and conduct a meta-analysis of the association between perceived and actual message effectiveness in anti-tobacco communication studies.
- Noar, S. M., Bell, T., Kelley, D., Barker, J., & Yzer, M. (2018). Perceived message effectiveness measures in tobacco education campaigns: A systematic review. Communication Methods and Measures, 12(4), 295-313.
- Noar, S. M., Barker, J., Bell, T., & Yzer, M. (2020). Does perceived message effectiveness predict the actual effectiveness of tobacco education messages? A systematic review and meta-analysis. Health Communication, 35(2), 148-157.
Cigarette Warning Labels: Research Synthesis and Impact on Smoking Behavior (P30 Supplement, 2013-2018, Co-PI with Noel T. Brewer)
Principal Investigators: Drs. Seth Noar and Noel Brewer
National Cancer Institute (NCI)
Systematically review the cigarette warning label literature and conduct a randomized trial testing the efficacy of cigarette warning labels in changing smoking behavior.
- Noar, S. M., Hall, M. G., Francis, D., Ribisl, K. M., Pepper, J. K., & Brewer, N. T. (2016). Pictorial cigarette pack warnings: A meta-analysis of experimental studies. Tobacco Control, 25(3) 341-354.
- Brewer, N. T., Hall, M. G., Noar, S. M., Parada, H., Stein-Seroussi, A., Bach, L. E., Hanley, S., & Ribisl, K. M. (2016). Effect of pictorial cigarette pack warnings on changes in smoking behavior: A randomized clinical trial. JAMA Internal Medicine, 176(7), 905-912.