Past Projects
Advancing Perceived Message Effectiveness: A New Measure for Youth Prevention Media Campaigns (R01, 2019-2023)
Funded by:
National Cancer Institute (NCI) and FDA Center for Tobacco Products (CTP)
Project Description:
The goal of this study is to develop and validate a new perceived effectiveness measure that prospectively predicts the impact of tobacco education ads on youth.
Publication highlights:
- Noar, S. M., Gottfredson, N. C., Kieu, T., Rohde, J. A., Hall, M. G., Ma, H., Fendinger, N. J., & Brewer, N. T. (2022). Impact of vaping prevention advertisements on US adolescents: A randomized clinical trial. JAMA Network Open, 5(10), e2236370.
- Rohde, J. A., Noar, S. M., Sheldon, J. M., Hall, M. G., Kieu, T., & Brewer, N. T. (2022). Identifying promising themes for adolescent vaping warnings: A national experiment. Nicotine & Tobacco Research, 24(9), 1379-1385.
- Noar, S. M., Gottfredson, N. C., Vereen, R. N., Kurtzman, R., Sheldon, J. M., Adams, E., Hall, M. G., & Brewer, N. T. (2021). Development of the UNC perceived message effectiveness scale for youth. Tobacco Control
- Noar, S. M., Rohde, J. A., Prentice-Dunn, H., Kresovich, A., Hall, M. G., & Brewer, N. T. (2020). Evaluating the actual and perceived effectiveness of e-cigarette prevention advertisements among adolescents. Addictive Behaviors, 109, 106473.
Systematic Review of Perceived Message Effectiveness Measures for Anti-Tobacco Communication (R03, 2016-2018)
Funded by:
National Institute on Drug Abuse (NIDA)
Project Description:
The goal of this study is to systematically review perceived message effectiveness (PME) measures and conduct a meta-analysis of the association between perceived and actual message effectiveness in anti-tobacco communication studies.
Publication highlights:
- Noar, S. M., Bell, T., Kelley, D., Barker, J., & Yzer, M. (2018). Perceived message effectiveness measures in tobacco education campaigns: A systematic review. Communication Methods and Measures, 12(4), 295-313.
- Noar, S. M., Barker, J., Bell, T., & Yzer, M. (2020). Does perceived message effectiveness predict the actual effectiveness of tobacco education messages? A systematic review and meta-analysis. Health Communication, 35(2), 148-157.
Cigarette Warning Labels: Research Synthesis and Impact on Smoking Behavior (P30 Supplement, 2013-2018, Co-PI with Noel T. Brewer)
Funded by:
National Cancer Institute (NCI)
Project Description:
The goal of this study is to systematically review the cigarette warning label literature and conduct a randomized trial testing the efficacy of cigarette warning labels in changing smoking behavior.
Publication highlights:
- Noar, S. M., Hall, M. G., Francis, D., Ribisl, K. M., Pepper, J. K., & Brewer, N. T. (2016). Pictorial cigarette pack warnings: A meta-analysis of experimental studies. Tobacco Control, 25(3) 341-354.
- Brewer, N. T., Hall, M. G., Noar, S. M., Parada, H., Stein-Seroussi, A., Bach, L. E., Hanley, S., & Ribisl, K. M. (2016). Effect of pictorial cigarette pack warnings on changes in smoking behavior: A randomized clinical trial. JAMA Internal Medicine, 176(7), 905-912.