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Systematic Review of Perceived Message Effectiveness Measures for Anti-Tobacco Communication (R03, 2016-2018)

Principal Investigator: Dr. Seth Noar

Funded by:

National Institute on Drug Abuse (NIDA)

Primary Goal:

Systematically review perceived message effectiveness (PME) measures and conduct a meta-analysis of the association between perceived and actual message effectiveness in anti-tobacco communication studies.

Publication highlights:

Cigarette Warning Labels: Research Synthesis and Impact on Smoking Behavior (P30 Supplement, 2013-2018, Co-PI with Noel T. Brewer)

Principal Investigators: Drs. Seth Noar and Noel Brewer

Funded by:

National Cancer Institute (NCI)

Primary Goal:

Systematically review the cigarette warning label literature and conduct a randomized trial testing the efficacy of cigarette warning labels in changing smoking behavior.

Publication highlights: