Measures

To access the measures below, please click on the title to download.

• UNC Perceived Message Effectiveness (PME) Scale: The UNC PME Scale is a brief 3-item measure that enables researchers to efficiently evaluate the potential effectiveness of health messages for behavior change.
  • Baig, S. A., Noar, S. M., Gottfredson, N. C., Boynton, M. H., Ribisl, K. M., & Brewer, N. T. (2019). UNC perceived message effectiveness: Validation of a brief scale. Annals of Behavioral Medicine, 53(8), 732-742.
• UNC Perceived Message Effectiveness Scale for Youth: The UNC PME Scale is a brief 3-item measure that enables researchers to efficiently evaluate the potential effectiveness of health messages for behavior change targeted to youth.
  • Noar, S. M., Gottfredson, N., Vereen, R. N., Kurtzman, R., Sheldon, J. M., Adams, E., Hall, M. G., & Brewer, N. T. (2023). Development of the UNC perceived message effectiveness scale for youth. Tobacco Control, 32(5), 553-558
• Comprehensive Indoor Tanning Expectations (CITE) Scale: The CITE Scale provides a multi-dimensional assessment of the complex sets of beliefs that underlie indoor tanning, including positive (motivational) and negative (deterrent) beliefs.
  • Noar, S. M., Myrick, J. G., Morales-Pico, B., & Thomas, N. E. (2014). Development and validation of the comprehensive indoor tanning expectations scale. JAMA Dermatology, 150(5), 512-521.

• Condom Influence Strategy Questionnaire (CISQ): The CISQ assesses six influence strategies used by heterosexually active men and women to negotiate condom use.
  • Noar, S. M., Morokoff, P. J., & Harlow, L. L. (2002). Condom negotiation in heterosexually active men and women: Development and validation of a condom influence strategy questionnaire.  Psychology and Health, 17(6), 711-735.