Dr. Noar currently serves as Principal Investigator on two R01 Research Project Grants funded by the National Institutes of Health and Food and Drug Administration Center for Tobacco Products. These projects are advancing adolescent tobacco and vaping prevention communication research. Click on the links to view the details of each project in the NIH RePORTER database.
Advancing Perceived Message Effectiveness: A New Measure for Youth Prevention Media Campaigns (2019-2022)
National Cancer Institute (NCI) and FDA Center for Tobacco Products (CTP)
Develop and validate an effects Perceived Message Effectiveness (PME) scale for adolescent tobacco prevention and compare it to an existing message perception PME scale.
This project will develop and test a new youth-targeted PME measure to gauge the potential effectiveness of tobacco education advertisements. This measure will help youth tobacco campaign designers select more effective ads, thereby increasing the public health impact of tobacco education campaigns targeted at young people.
- Rohde, J. A., Noar, S. M., Prentice-Dunn, H., Kresovich, A., & Hall, M. G. (2020). Comparison of message and effects perceptions for The Real Cost e-cigarette prevention ads. Health communication, 1-9.
- Noar, S. M., Rohde, J. A., Prentice-Dunn, H., Kresovich, A., Hall, M. G., & Brewer, N. T. (2020). Evaluating the actual and perceived effectiveness of e-cigarette prevention advertisements among adolescents. Addictive Behaviors, 109, 106473.
National Institute on Drug Abuse (NIDA) and FDA Center for Tobacco Products (CTP)
Systematically develop messages that discourage adolescents from vaping and test their impact in a randomized controlled trial using text messaging.
This project will develop and test vaping prevention messages that aim to discourage adolescents from using e-cigarettes. This research will contribute to decreased e-cigarette use and, thus, a reduction in associated negative consequences among adolescents.
- Noar, S. M., Rohde, J. A., Horvitz, C., Lazard, A., Cornacchione Ross, J., & Suftin, E. L. (2019). Adolescents’ receptivity to e-cigarette harms messages delivered using text messaging. Addictive Behaviors, 91, 201-207.
- Kresovich, A., Sanzo, N., Brothers, W., Prentice-Dunn, H., Boynton, M. H., Sutfin, E. L., Sheeran, P., & Noar, S. M. (2022). What’s in the message? An analysis of themes and features used in vaping prevention messages. Addictive Behaviors Reports, 15, 100404.